I Hate Cigarette Ads

20120705-211439.jpg

I’m not a fan of cigarette ads in general. Coming from Canada, where advertising tobacco products is illegal, I find them obvious and odd. Even after almost seven years, I’m still not totally ok with their presece. But while I hate all cigarette ads, Marlboro’s 2012 campaigns are especially awful. They totally prey on insecurities. Now, I studied marketing, and understand that this is a common practice in advertising, but I also think some sort of ethics are in order and that using this kind of marketing for some products and target markets is wrong.

Specifically, these ads go through all the arguments people have for smoking. This one depicts something I’ve heard a lot- that asking for a light is a great way to meet guys/girls. If you quit, you might not meet that special someone, it implies. The one after New Years was worse though…I wish I got a pick. It had no photo. It simply said “Yes…No…Don’t be a Maybe”, clearly preying on people’s New Year resolutions to quit. Yuck!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s