German Video of the Week: ‘Is Mir Egal’

If you’re from Berlin and you’ve already seen this, I know I’m late to the party, but bear with me.

Like most people, I’m not a big fan of advertisements. Generally, I find them pretty ridiculous, and I usually end up liking products and brands even less after I watch them. I don’t like it when people try to sell me things (who does?), my marketing studies made most advertising strategies painfully obvious, and most of the current crop of ads seem to resort to increasingly more pathetic screams for attention. Still, every once in a while, a brand releases something that makes me laugh. This is one of those advertisements.

The concept is fabulous. It’s just so spot on about what riding on Berlin public transport is actually like. I can count at least a few things I’ve done on the U-Bahn before (Moving furniture! Pole dancing! Don’t ask…), and while a lot of those U-Bahn people may seem ridiculous to non-Berliners, I can assure you that most of them have been spotted at least once (The pony! The outfit that matches the seats!) I’ve seen so much crazy stuff on the U-Bahn and on social media posts about the U-Bahn that even the stuff I’ve never actually seen seems kind of plausible. Still, the whole “Is mir egal” point is what makes it really authentic “Berlin” to me. No one really cares if you’re kind of strange here. Carrying a full-sized wardrobe onto the U-Bahn? “Is mir egal.” Wearing a ball gown? “Is mir egal.” Doing a photo shoot in retro cocktail wear for no apparent reason? “Is mir egal.”

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